Duration: June 2025 - May 2028 (36 months)
Main Objectives
Three Key Goals:
- Ecosystem Co-Creation and Scientific Evaluation
- Map and co-produce B2B&Me+ for sites located in Ireland, Spain, Norway, and Poland
- Hybrid type 3 implementation-effectiveness trial
- Promote optimal infant growth and maternal weight management
- Sustainability and Scalability
- Co-design European implementation toolkit
- Build local and regional capacity
- Deliver across diverse settings and contexts
- Societal Impact and Cost-Effectiveness
- Calculate cost-effectiveness for health services
- Compare cost-utility across countries
- Develop sustainable rollout plan
The Challenge
Statistics to highlight:
- Gestational diabetes affects 1 in 6 live births
- 50% of maternity populations affected by overweight/obesity
- Disconnect between maternity and primary care health systems hampers effective prevention
- Substantial variation in clinical guidelines and practices across countries
The Solution: B2B&Me+ Intervention
Key Innovation Features:
- Tailored, evidence-based mHealth solution delivered by health coaches that are trained health professionals
- Delivered online so able to reach women anywhere
- Integration alongside existing healthcare systems
- Adaptable to local service requirements and languages